End User Research

DTC has conducted a variety of end user surveys in the last 10 years, many of them customized for specific clients' needs and undertaken for individual clients on an 'ad hoc' basis. More about our research-based consulting services this can be found on our Custom Research page.

Every year DTC conducts an extensive end user survey into the consumer market. Mainly focusing on TV products, this report covers a wide range of issues including product usage, technology understanding, future demand aspirations and purchase plans and general consumer knowledge.

A core set of key questions have been asked for the last 8 years, meaning that DTC can track consumer trends over a long period of time. This chart for example shows 2005 and 2006 results for the question “what screen size is your current main TV?” – the same question that has been asked for many years, and which still provides valuable installed base tracking.

Of course, in the changing technology world, the annual survey is also brought up to speed each year. For example in the 2007 survey we asked questions such as “Have you heard of the term Full HD 1080” – to which a surprising 86% of US consumers surveyed answered “no”!

The 2007 survey also explores issues such as content management and online content accessibility, issues that are set to be at the forefront of the TV industry over the coming years.

 

 

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