Traditional projectors have failed to capture consumer imaginations, but new and innovative products are now within technological reach. In the world of digital convergence, this is a great opportunity for the projection industry to take advantage and to access the consumer market in a new way, creating a new type of “must have” gadget. The subsequent business growth that could follow is clear, but in order to create a new gadget market there are key questions that need to be answered:
How will these projectors be used?
What are the key performance criteria that need to be met?
What are the right price points?
What are the different consumer demographic targets?
What will be the USPs for the target markets?
What will be the product segmentation?
How should the industry create awareness, interest, desire and action among consumers?
Will the product have to sell itself?
With your help, DTC plans to answer these questions by running an in depth multi-client research programme, giving you valuable insight into what consumers really think, and outlining how the industry can develop this gadget market into a profitable growth business.
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