Market Forecasting
Since 1995, analysts at DTC have prided themselves on providing clients with accurate forecasting models, built on sound methodologies. Our track record speaks for itself – historically our annual forecasts are within 5% of the actual market total for each product category we track.
In our experience, the economic and competitive environment and the ability of vendors and their channels to effectively market product benefits to customers have a major – and probably more fundamental - impact on market development than does manufacturing capacity or cost. Focusing on demand-side opportunities and impact, against a background of supply capacity and constraints leads to a balanced view of market development.
DTC compiles its forecasts by taking into account issues such as:
- Total addressable markets
- Market penetration
- End user replacement cycles
- Product life cycles
- Channel strategies
- Vendor pricing strategies
- End user buying behaviour
Basing our forecasts on consistent assumptions, methodologies and logic across each datas enables clients to utilise each forecast set with confidence and trust.
All forecast data is published in the Analyzer Desktop software, enabling the user to interact with the forecasts and manually adjust each data set if required. The data is quickly and easily charted or extracted into presentation format for management analysis and strategic planning.
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