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Market Intelligence Data Management

The world of market intelligence is changing, and you will probably find yourself in one of these two situations

  1. You have access to more market intelligence data than ever before, and more time is being spent writing presentations or reports or creating charts
  2. You are rationalising the amount of market intelligence you use because budgets are tight, it takes too long to analyse and time is better spent elsewhere, or you do not have a market intelligence department

To help make sense of ever larger volumes of market-related data and to improve the effectiveness of those tasked with managing it, Worldwide Data Access created, the Analyzer software suite. Alongside the Analyzer Desktop software already used by 100s of DTC clients worldwide, the Analyzer suite also comprises of:

•  Analyzer Translator – converts any data format into a flat file, ready for the:
•  Analyzer Importer – turns flat data files into the Analyzer Desktop cube format

This enables clients to use the Analzyer Desktop software with any data source, which in turn achieves the following:

Centralised data storage

All market intelligence data and internal data held centrally, providing quicker and easier access to the required information.

 

Automatic presentation updates, linked to any
data source
Once a presentation is linked to a cube file, one button click will automatically update each report, saving many hours in
report writing.

Report Management
PowerPoint slides can also be imported into the Analyzer Desktop software, enabling clients to insert PowerPoint slides into reports containing internal or external data. This allows dynamic report writing whilst retaining the ability to automatically update any slide or chart that is data-linked.

 

 

 

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