Sales-in data provides earlier warning of market developments, as the information is captured higher up in the supply chain. Early warning allows vendors to react more quickly and more effectively to market developments.
Sales-in data typically costs 5% of the equivalent retail tracking data and combined with vastly improved country and channel coverage has made it a better alternative for many vendors looking to reduce market research budgets whilst at the same time speeding up their decision making processes.
DTC data is powered by the World's leading data analysis software, the Analyzer Desktop, which further increases clients' ability to access the right information at the right time in the right format. To find out more about this powerful data management software suite, please log on to www.ww-da.com |
