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Weekly Price Tracking

In 2005 DTC began development of an internet-based weekly price tracking system. The purpose was to provide clients with consistent pricing information, readily accessible and easily analyzed within minutes.

However, too much information can be a hindrance, so to make this concept work we had to overcome several hurdles:

  1. It must be quicker than clients manually checking websites themselves
  2. Model names must be consistent for cross-analysis to work
  3. Information sources must be published to represent “real” on-line pricing by both web-only resellers and ‘clicks and mortar' channels, thereby reflecting the range of reseller activities and pricing structures
  4. The sample frame must be large enough to accurately represent “real” pricing

As a result of these requirements, the weekly pricing data sets now consist of the following:

  • Sample frames covering 100s of websites each week
  • In major categories (such as LCD TV), this means more than 75,000 prices captured each week Worldwide
  • Each model is cross checked against a master database to ensure consistent naming conventions
  • Each source website is published - accessible directly from the data set and can be easily verified
  • The Analyzer Desktop software enables clients to update each pricing data file with 1 button click, meaning the information is accessed more quickly and easily than manual website checking allows
  • This enables you to spend more time on value-add activities!!

Model level data: consistent naming conventions

Multiple filter buttons for meaningful analysis

Source website
published: “real”
pricing available

 

 

 

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