Channels Research

Fundamental to the success of DTC is the in-depth understanding of the sales channels through which our clients operate. This understanding allows us to add value to our data, assist with client strategies, and to accurately forecast demand. Since 1996 DTC has been conducting regular channels research, ranging from large annual surveys to monthly reseller panels.

Taking the strengths of both a large annual survey, and a monthly panel, DTC now offers a comprehensive quarterly reseller survey, based on large sample frames across a consistent sample, on a Worldwide basis.

Contents of the report include a latest news section, promotional activity reports from the channels, plus targeted questions such as brand ratings, views on future products, and strategic focus.

Clients of this service are also given the opportunity to add customized questions into the survey. This enables you to ask the questions that need to be answered , and to semi-customize each report to suit your specific needs, without increasing costs or sacrificing quality.

 

 

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