Custom Research

Custom research and consulting forms an intergral part of the DTC business model. Our expertise in many of todays technology markets means that we have consistently and successfully delivered against research briefs for a wide variety of clients, addressing issues for management such as:

• Creative Customer Segmentation to generate new sales
• Tracking Customer Satisfaction
• How to generate Customer Loyalty and sustain Competitive Advantage
• Benchmarking, Competitor Analysis, Strategic Planning
• Partner Strategy – Reaping reward from the channels
• Universe Studies, penetration analysis, forecast scenarios
• Concept Testing, product development, pre-sales strategy
• Understanding Markets, trends, consumers and perceptions
  

Due to the nature of custom research, DTC regularly uses a variety of research methodologies, including:

• Face-to-face interviewing
• Telephone based surveying
• Internet based surveying
• Focus groups

DTC conducts all research on a local basis, and during the last 12 months our global research team has conducted research in the following countries:

DTC is a member of ESOMAR , and as such we operate within the ICC/ESOMAR code and the ESOMAR World Research Guidelines. For more information on ESOMAR, it's code and guidelines, please visit www.esomar.org

 

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